GOOD content is priceless – well not exactly priceless as you get what you pay for!
But it’s what sets your website apart from your competitors and is your one and only chance to make a lasting first impression on prospective clients.
Well-written copy, high quality images, stand-out infographics and seamless navigation are key to making the consumer experience as easy and informative as it can be.
Deliver your key messages and your core services simply, effectively and thoroughly – and make sure every word you use it worthy of the time of those reading it.
And this is where content is KEY.
Paragraph after paragraph of waffle is sure to send a potential customer into a slumber.
All web content must be engaging, informative and to the point – with typos and grammatical errors a cardinal sin.
So there you have it – short, simple and effective…. Just like this post..
P.S – Don’t forget to maximise your social media opportunities to drive clients to your site and apply the same principals of well-written, interesting posts with great images, infographics or videos to stand out from the crowd.