TYPOS, broken links, mistakes can happen on social media but if they’re just a matter of human error, they’re usually easy to fix (and forgive).

But what happens when social media mistakes are more than this – bad practice that keeps being repeated and has a detrimental impact on the brand?

Here we outline some of the biggest (and often very common) mistakes to avoid:


Hashtags are a great tool for increasing engagement and visibility. Through hashtags, you can expose your content to additional audiences and generate a discussion around it by linking it to a bigger trend. But don’t take it too far. By stuffing too many unrelated hashtags into your social posts, you will make them hard to read and comment on. Pick a limited number – and stick to them.

One post fits all

All social networks are different – and you should tailor your social output to suit. While Twitter is the land for GIFs and playfulness, LinkedIn audiences engage better with more in-depth content shares. Before sharing, analyse and plan.

Me me me

While it’s very easy to fall into the trap of only posting about your company and your products – this can actually lead to an audience that loses interest and unfollows.

Instead – make sure you content provides value to your audience. Provide useful tools or comment on industry-wide topics as a good start. You may have head of the thee Es: share content that entertains, enlightens or educates.

Hit reply

One of the biggest social media mistakes – treating your output like a broadcast channel. Yes, sharing your opinion/brand is what it’s all about – but it’s also a place where your audience can share their opinions with you. So have a conversation.

Track and analyse

You need to know which messages generated the most clicks and conversions – otherwise you risk sharing the same messages that don’t yield results (and missing the messages that do).
So, any social media strategy needs to sit hand-in-hand with analysis, so you can try different content and know what works.
Be brand ready

Your social presence should reflect your brand’s personality. Before you start sharing content (this is especially important when it’s a team effort) make sure that personality is defined.

Your content strategy, visual strategy, tone of voice, consistency is key.